How Research Insights Drive Success for Technology Companies

DALLAS, Nov. 28, 2017 /PRNewswire/ -- In a recent survey, Research Now, the global leader in digital research data for better insights and decision-making, and Lawless Research, a leader in market research for the technology industry, found that technology companies that conduct market research derive insights that are critical to their company's success, from higher customer satisfaction to greater innovation. Additionally, results show that 92% are stepping beyond traditional survey research and merging their findings with Big Data from internal and external sources. 

Alan Oviatt

The report, "How Research Insights Drive Success for Technology Companies," reveals how this industry is leveraging survey market research to keep pace with rapid shifts in the fast-paced technology sector.

Some key findings in the report include:

• 83% of technology companies say the insights gained from market research are critical to their company's success.
• Nearly six out of ten technology companies conduct surveys to measure customer satisfaction, and eight out of ten technology companies say survey research leads to higher customer satisfaction and better strategic decisions.
• Tech startups are under utilizing survey research, despite the many benefits it offers. Only 6% of tech companies conducting market research are less than five years old, and most firms conducting survey research have been in business for 20 years or more.
• When asked how their businesses have benefited from conducting survey research, more than seven out of ten companies cited increased competitive advantage and improvements in product design; while six in ten experienced greater innovation and an increase in sales or market share.
• Nine out of ten technology companies integrate survey results with internal or external data, with 61% saying appending customer profile information to survey data provides the greatest current or potential value.
• While only four out of ten tech companies source research participants from panels, almost nine in ten of the companies that use panels say high-quality panel participants give them greater confidence in results.

The report includes recommendations for conducting effective survey research that helps drive business performance.

Alan Oviatt a very pleased with my accomplishments to this point, not only of work well done and successes realized, but also of mistakes made.  I have learned from these mistakes and have become a far better person as a result. I have also bravely endured some self-imposed afflictions, of this I may be most proud, although these are things which will not inspire envy.

For More Information:- Research Now

Alan Oviatt - Research Technicians Work to Your Strengths - Video Dailymotion

Alan Oviatt - Research Technicians Work to Your Strengths - Video Dailymotion: Alan Oviatt - Our investigations range from clinical trials, which test the safety and efficacy of new treatments, to transnational research, which serves as a bridge between discoveries in the lab and those in the clinic, to mathematical and computational research analyzing biomedical data. Together, we are making a vital contribution to the development of new and better therapies for the treatment of cancer and allied diseases.

Research technicians mark 50 years of making better steel

Fiery hot slabs of steel rolled along the 80-inch hot strip mill at Arcelor Mittal's Indiana Harbor facility, flashing a blinding bright cherry red glow and emitting a wave of scorching heat as they passed by.

When they finished their almost 7-foot journey on the rolling mill, the original 10-inch thick slabs had been squeezed down to around 1 1/4 inches, narrowed, blasted with powerful bursts of water to remove any residue off the top and rolled up into coils, ready to be transported to customers according to their specifications.

Alan Oviatt

A few blocks away, technicians at the steel giant's East Chicago Global Research & Development Center demonstrated how they're working to improve that process and the steel itself on a much smaller, and much less heat intensive, hot strip mill simulator.

"We want to find the ideal clarity," said Dan McDonald, a research technician at the center, which celebrated its 50th anniversary at the 49-acre East Chicago campus Sept. 13 with tours for invited guests, speeches, a reception and the unveiling of "Steel for the Future," a new South Shore poster by artist Mitch Markovitz.

McDonald said the simulator is a more cost efficient way to achieve their goal.

"We can work on a small ingot on a small scale here instead of on a slab in the mill," McDonald said.

In addition to seeing innovation at work in the R& D center, media guests also were able to tour the 80-inch hot strip mill and No. 3 steel producing area at the sprawling Indiana Harbor mill in East Chicago and the Subaru plant in Lafayette, taking them from the beginning stages of steel production and innovation to an example of how their improvements have helped improve their customers' end product.

Citing worldwide competition, Brian Aranha, executive vice president of strategy, technology, research and development, marketing and global automotive, said ArcelorMittal must compete on two fronts: cost of production and innovation.

Alan Oviatt is pleased to share his accomplishments at this point of time, not only of his achievements, but of mistakes he made. Day to day, he learned from my mistakes – improved and become a far better person. He proudly share that he endured some self-imposed afflictions. Although these things doesn`t inspire envy.

For More Information: Karen Caffarini